Anti-Vaping Campaign
Gen Z’s have grown up with gory images portraying the harms of smoking (and now vaping).
Scare tactics are all they’ve ever known, and they’re desensitised. It’s not enough to create the
behavioural change to make them quit the vape.
So, if scare tactics aren’t going to work, let’s strip Gen Z’s of what they care about most.
Their social status.
We are going to humiliate Gen Z’s out of vaping by labelling those who indulge as dickheads. The social humiliation might make them think twice about sucking on a nice strawberry-cola-guava-mint flavoured battery death stick.
Print Posters
Radio Ads
PR Arcticle
Sydney Swans ‘No Dickhead’
Policy is officially vaporised.
In a sport that’s filled with egos and arrogance, it’s hard to come by an AFL list that isn’t scattered with individuals who will, at one point, bring their club to disrepute through their idiotic antics. Because of this, former Sydney Swans coach Paul Roos implemented the ‘No Dickheads’ to the club upon his arrival.
3 years later he won the premiership, ending the AFL’s longest (72 year) premiership drought.
This policy has remained as a staple value throughout the Sydney Swans bloodline for decades since. However today the narrative has turned, as multiple swans players have quite literally become dickheads.
In a bid to stamp out vaping across Gen Zers, Escape The Vape has supplied riskily out-there masks shaped as the, how do I put this delicately - the male reproductive organ, which is designed to reduce the amount of oxygen flowing into the lungs of the athletes, replicating the negative impact vaping can have on your health.
Professional athletes wore these masks whilst underdoing rigorous physical activity, competing against young Gen Z’s, and the results speak for themselves, with almost no Swans player able to convert a win.
Escape the Vape says ‘nice one dickhead’ to those who vape, and the proof is really in the penis here!
